Pro Sports Games

My son, his cousin and I went to see the Toronto Argos fight it out with the Winnipeg Bombers yesterday. A crowd of 23,000 was in attendance. That's 23,000 consumers all gathered and trapped under one venue.
We were all deluged by promotions and advertisements of all shapes and sizes. Shiny things, free things, fun things; things with lights, things to wear, things thrown at us and things to eat.
The game was sposored by President's Choice, so you know it was cheap but good. Tim Horton's also, somehow, sponsored the game. The footballs thrown at us had ads on them and the gun used to throw the footballs at us also had the name of a company attached to it, which was then announced over the PA system.
Signs were turning every few minutes, lighted signs scrolled and swirled to get our attention. The cheerleaders smiled and waved in support of their team. The drinks were gigantic and had names attached to them as well. The jumbo-tron (is that what it's called?) periodically pumped out a complete movie preview and then had silent but big letter ads on one third of the board.
Grown men rushed onto the field to get autographs from the Argo cheerleaders, and a special area of the field, sponsored by the President, was cordoned off....the price to get in was to show your President's Choice Mastercard or to, on the spot, sign up for one. Your reward was the same as those people who were too dumb to have applied for a card earlier in their lives or too smart to fall for the instant application.
The odd thing was, many more cheerleaders where standing in the "free" parts of the field. The "non-promotional" area. We went to Michelle. A cutie who was carrying calendars to sell. She signed the promotional footballs which the kids had been able to catch.
Look below at my previous post and you will see that the pictures I posted of my son and his cousin are similarly festooned with ads. The boys are wearing helmets by Tim Horton's and have the Argos' logo painted right onto their faces!
And to top it all off...we actually paid for the seats which gave us the priviledge of being bombarded with all that eye candy.
Don't get me wrong though....the boys, all of eight years old, enjoyed the experience of the game thoroughly.